Already a major coffee and rice exporter, Vietnam is now turning its attention to fruit and vegetables.
Vietnam's fruit and vegetable exports have jumped to $1.68 billion so far this year, up 28 percent from the same period last year, customs statistics show.
Fruit and vegetables have become Vietnam's third largest hard-currency earner after coffee and cashews.
According to the General Department of Customs, China is the biggest buyer of Vietnamese fruit and vegetables, but other major importers include the U.S., Canada and South Korea.
For now, the country is still a relatively minor player on the international market stage, the eighth largest fruit exporter in Asia.
However, Vietnam's fruit and vegetables exports grew rapidly to $1.85 billion last year from $900 million in 2013 and just $622 million in 2011, according to the Vietnam Fruit and Vegetables Association.
Industry experts forecast that Vietnam is set to earn up to $2.5 billion from exporting fruit and vegetables this year, up 35 percent from last year.